SMART media planning – a new approach to the plan
Analysis of media activity of brands;
Analysis of target audience;
Building a Buyer Map.
Setting goals and objectives (marketing, communications and media objectives);
Building a communication platform;
Strategic and tactical media planning.
Pre campaign of the advertising campaign;
Post campaign of the advertising campaign.
Principles and tactics
in media buying
Planning of placement tactics: choice of channels, mix optimization (reweighting by TA CPP and calculation of mix coverage in TV Planet), determination of the optimal media weight and the minimally effective frequency (according to the matrix and by analyzing competitors' frequencies), choice of placement method.
Identification (according to ratings) of the effective split of channels and radio stations, optimal weekly weight, number of active weeks, distribution of media budgets by regions. Campaign performance forecast, purchasing, reporting.
years in the advertising market
clients and advertising campaigns
Отлично проведенных рекламных кампаний BTL и EVENT
International seminars and business travels
media partners in Russia
Diplomas in advertising and marketing communications
years in the status of a partner of the Belgorokov Business School
Case studies: Smart-media-planning
Need a BTL-promotion? Vivat AAwill help!
Endless WOW effect or an “Epiphany celebration” presentation.
Technical merchandising from VIVAT AA is one of our services. We will tell you.
“Fishing” at the Kazan Marathon was a success! The bite was great.
Case.Billy Milligan and the “Smart Home”system.What do they have in common? The “Rostelecom” company.
And the fireworks bursted! Vivat to the “Savin house” apartment complex! The second stage of sales is to be!
Current news: теме Smart-media-planning
20 июня 2022
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