SMART media planning – a new approach to the plan
Media studies
Analysis of media activity of brands;
Analysis of target audience;
Building a Buyer Map.
Tactical planning
Setting goals and objectives (marketing, communications and media objectives);
Building a communication platform;
Strategic and tactical media planning.
Result forecast
Pre campaign of the advertising campaign;
Post campaign of the advertising campaign.
Principles and tactics
in media buying
Planning of placement tactics: choice of channels, mix optimization (reweighting by TA CPP and calculation of mix coverage in TV Planet), determination of the optimal media weight and the minimally effective frequency (according to the matrix and by analyzing competitors' frequencies), choice of placement method.
Identification (according to ratings) of the effective split of channels and radio stations, optimal weekly weight, number of active weeks, distribution of media budgets by regions. Campaign performance forecast, purchasing, reporting.
Why Vivat?
15+
years in the advertising market
400+
clients and advertising campaigns
200+
Отлично проведенных рекламных кампаний BTL и EVENT
8+
International seminars and business travels
60+
international partners
100+
media partners in Russia
50+
Diplomas in advertising and marketing communications
2+
years in the status of a partner of the Belgorokov Business School
100%
result guarantee