Media studies


Analysis of media activity of brands;

Analysis of target audience;

Building a Buyer Map.

Tactical planning


Setting goals and objectives (marketing, communications and media objectives);

Building a communication platform;

Strategic and tactical media planning.

Result forecast


Pre campaign of the advertising campaign;

Post campaign of the advertising campaign.


Principles and tactics
in media buying


Development of placement strategy, optimal format of advertising message, the number of advertising surfaces.

Planning of placement tactics: choice of channels, mix optimization (reweighting by TA CPP and calculation of mix coverage in TV Planet), determination of the optimal media weight and the minimally effective frequency (according to the matrix and by analyzing competitors' frequencies), choice of placement method.

Identification (according to ratings) of the effective split of channels and radio stations, optimal weekly weight, number of active weeks, distribution of media budgets by regions. Campaign performance forecast, purchasing, reporting.

Validity of the most suitable (coverage/affinity/cost) pool of publications, optimal format of advertising message, number of publications, forecast of campaign indicators.

Finding of the most effective ground transport and subway routes. Defining the optimal format for the advertising message. Measuring and forecasting of advertising campaign indicators.

Why Vivat?


years in the advertising market


clients and advertising campaigns


Отлично проведенных рекламных кампаний BTL и EVENT


International seminars and business travels


international partners


media partners in Russia


Diplomas in advertising and marketing communications


years in the status of a partner of the Belgorokov Business School


result guarantee

Need a BTL-promotion? Vivat AAwill help!


Endless WOW effect or an “Epiphany celebration” presentation.


Technical merchandising from VIVAT AA is one of our services. We will tell you.


“Fishing” at the Kazan Marathon was a success! The bite was great.


Case.Billy Milligan and the “Smart Home”system.What do they have in common? The “Rostelecom” company.


And the fireworks bursted! Vivat to the “Savin house” apartment complex! The second stage of sales is to be!


Leave your request:

Tell us about your future project by leaving a request form right now. We will contact you with a ready-made solution.


E-mail or phone number*

Tell us about the project