“Fishing” at the Kazan Marathon was a success! The bite was great.
Today we had a biting with “Tatspirtprom” company and the “White Kremlin” beer brand.
And the coolest fan zone!
And even Bim-radio was fishing with us and the live broadcast was right from the venue! The project with the new super “Tatspirtprom” team was a success!
New projects to be! Vivat, VIVAT AA!
Kazan Marathon 2020.
A grand citywide marathon race. Runners and fans from 30 countries – more than 10,000 people, four distances and incredible love for running.
The objective of VIVAT AA:
Organization of Tatspirtprom promotional zones’ and promotional activities’ work during the Marathon.
We came up with a pool filled with White Kremlin beer cans and fishing rods.
Branded couches, a lounge area and charging stations.
Everyone rested only in the White Kremlin zone. And fishing.
And posted on social media.
The content was spreading itself.
Results in numbers
A person visited the Tatspirtprom stand
Cans of beer were fished out of the pool
Photo with the hashtag Kazan Marathon and mention of the White Kremlin